UTOPIAN DYSTOPIA 2022
Utopian Dystopia is an event focused on bridging art, design and technology. Art continues to occupy the spaces technology has to offer, with virtual arenas for exhibiting and creating art coming into vogue. Utopian Dystopia shifts the exhibition of art from virtual spaces to a physical medium once more. Adopting the role of a facilitator, the event will provide a stage for the amalgamation of both disciplines, recognising that art and technology complement each other, thereby bridging the gap not just between the two disciplines, but also the two communities.
The event will showcase art and artists that create immersive artwork that is multidisciplinary in nature. The artworks will eliminate the strict dogma that separates ‘the arts’ and ‘the sciences’ and will borrow equally from both forms to create compelling, tangible as well as intangible pieces that communicate with the audience.
Logo Iterations are inspired from the main logo which includes the letter "U" and "D".
The secondary logos plays around with geometrical elements following the UD design aesthetics
and indicates different categories of the Utopian Dystopia event.
Secondary logos was modified and used in developing the rounded sticker posters for the event following the UD colour palette and design aesthetics consistently over all their print and visual mediums.
Each sticker represents the various categories of the event.
Festival Map for the event displaying the room number and details of the exhibitions and installations happening at Utopian Dystopia 2022 event.
Entire Map was made from scratch starting from floor plans to arial views of the venue.
Posters for the music and various other events were designed following the UD design aesthetics and Visual style.
Credits
Organised By : HEADQ
Design Team: Utopian Dystopia 2022
Brand Direction By Martin Thomas
